More and more employers are looking to LinkedIn to recruit the best candidates. Acting as your online CV, your LinkedIn profile can be searched using keywords to determine the relevance of your experience to job vacancies. Premium (paid) accounts are used by HR departments and agencies to allow them to make direct contact with possible candidates.

This means that it is extremely important to keep your profile professional and up-to-date particularly when looking for work. Remember that your LinkedIn profile is a professional profile and should not be used as you would use your Facebook account.

Using LinkedIn can also be a valuable tool when interacting with businesses and brands as well as keeping on top of industry relevant news.