RGU Digital Marketing students launch ‘The Digital Scot’

Postgraduate students at Robert Gordon University (RGU) have launched 'The Digital Scot' which is a new online resource for digital marketing in Scotland.

The new website, which has been designed and created by RGU MSc Digital Marketing students, hopes to act as a voice for young digital marketers in Scotland, as well as give insights, showcase skills and attract employers.

The Digital Scot, which was designed, strategised and built by the group of 13 students who all have a unique role, is part of a live project to promote digital marketing to potential students, employers or anyone with an interest in the industry.

Communications Manager at The Digital Scot, Bill Gaule, said: "The Digital Scot is both a showcase for the current students and their work on the MSc in Digital Marketing, and a voice for young digital marketers in Scotland.

"It aims to serve future students of the course which has provided the students with the opportunity to work with various digital professionals from around Scotland. These partners have continued to lend their support to The Digital Scot project and include; Fifth Ring, DigitasLBi, Mearns & Gill and The Scottish Government.

"It has been an exciting and rewarding project to work on, and a great way to implement skills learned during our time at RGU."

Management of The Digital Scot is set up to emulate a modern Digital Agency. Content on the site is produced twice weekly and there is a Digital Scot e-newsletter, Facebook page and Twitter account.

The Digital Scot

Issued by:
Stacey Horne
Communications Officer | Aberdeen Business School