Marketing team recognised with national award

The Robert Gordon University (RGU) marketing department has won a prestigious award in recognition of a creative postgraduate student recruitment campaign.

The team took gold at the Heist Awards 2012 in the Best Student Recruitment Campaign (UK) category.

They were selected ahead of 11 fellow shortlisted higher education institutions at a ceremony held in the Queens Hotel, Leeds, last night (31 May).

Now in its 22nd year, the Heist Awards recognises and celebrates the professionalism and innovation shown in education marketing, from small regional colleges to global education brands.

The RGU team’s accolade was conferred in recognition of their student recruitment campaign, ‘My Future’, which successfully contributed to the growth of the University’s UK student body within postgraduate (PG) and online distance learning (ODL) programmes.  

The marketing team combined national statistics with their bespoke market research to inform the creative design of the campaign which primarily targeted professionals by highlighting the benefits of PG and ODL study.

Formed under the message of ‘flexible study that fits in with your busy life’, ‘My Future’ comprised traditional and digital marketing techniques, open evening events plus media and internal communications.

The campaign objectives were exceeded among all target demographics which included full-time home students, ODL students and alumni.  

Martyn Spence, RGU Director of Marketing, Communication and Student Recruitment, joined his team on the night of the awards. He said: “This award is a huge boost to the team which worked so hard to ensure the success of the campaign. Our success, both in terms of the award and ‘My Future’ itself, supports our approach and clearly demonstrates the benefit of a centralised professionally-delivered student recruitment campaign.”

Andrew Youngson
Communications Officer | Faculty of Health and Social Care
Robert Gordon University
AB10 1FR
Tel: 01224 262389