A Gray’s School of Art graduate is on the track to success after designing the logo for next year’s city-wide Commonwealth Games inspired sporting festival.
Steven Bremner (25), who is this year’s graduate in residence for Communication Design at the School, has come up with the logo for the Aberdeen Youth Games which is aimed at getting primary children across the city more active.
Talking about the design process, he said: “The final logo was the third concept that I worked on for the project and it is based on the tartan track that athletes compete on. The shape of the logo creates a seamless shape forming the AYG letters, reflecting the fact that athletics will be one of the main activities that will be held on the day of the event.
“Some of the main inspiration for the logo came from researching the logos from the Commonwealth Games, the Olympic Games and various sports brands, while I also spent time researching the history of Aberdeen, famous people from the area and elements of the city's cultural heritage.”
He added: “It’s been great to be part of the Aberdeen Youth Games in this way. Typically I work on projects such as websites and animations, which can be quite complex at times due to technical aspects. Working on this project has allowed me to focus purely on the design element: the logo. As such there has been a lot more time to refine and perfect the final outcome.”
Bryan McCann, lecturer in Sport and Exercise Science at RGU, is leading the Aberdeen Youth Games project and said: “We are delighted with the logo Steven has developed for the Games, which will help us to create an easily identifiable brand for the event. I’d like to thank him for all his efforts over the last few months and look forward to seeing the AYG logo at schools around the city as the project gets underway.”
Steven, who graduated earlier this year with a first class honours degree in Design for Digital Media, will spend the coming year supporting the Communication Design work at Gray’s while benefitting from access to studio space.
He said: “I decided to
apply for the graduate in residence position as I saw it as an opportunity to
gain experience working with clients, to develop technical skills and hopefully
produce some good work. My main focus this year is to try and make my portfolio
and myself more attractive to potential employers.”
Jenny RushCommunications Officer | Design and Technology