Fashionable combination of creativity and culture raises funds for charity

First year students studying Fashion Management, Events Management and Public Relations at the School of Creative and Cultural Business have raised £200 for charity following a fashion exhibition.

In the collaboration involving students from three courses, 10 teams were each given £10 to spend on a garment from a designated charity shop in the city. They then had to develop a film or book-themed showcase centred on that garment which would also promote the work of their assigned charity. The themes created by the students included “Fam Fatale” which combined the glamour of the Great Gatsby with Oxfam’s work to support women; “Breakfast at Barnardo’s” and a Beetlejuice showcase which promoted the work of Shelter.

The results of their work - Charity Fashion Exhibition: A Celebration of Creativity & Culture – was on show for two weeks School atrium at the Garthdee campus. Funds were raised for the charities through silent auction purchase of the garments, which were styled to fit the themes, and from the sales of home bakes and refreshments provided by the students. Unsold garments were returned to the charity shops.

The event promoted the diversity of RGU’s recently-established School of Creative and Cultural Business in which student collaboration in the form of live student-led projects is key. It also aimed to promote the fact that charity shops are credible outlets for fashionable clothing and provide an interesting alternative to conventional high street outlets.

Charities involved were: Cancer Research; Chest, Heart and Stroke Scotland; CLAN; Oxfam; Stella’s Voice; PDSA, Save the Children, Shelter, Sue Ryder Care; Barnardo’s.


Release by Kate Yuill
Communications Officer | Business, Management and Law
Press and Media Enquiries