Duties and Responsibilities
Christina Stewart is a lecturer in Communication, Marketing and Media and has experience of teaching and supervising at undergraduate and postgraduate level. She teaches in a variety of subject areas including digital marketing, brand management and fashion management.
MSc with Distinction - Robert Gordon University - "The role and value of Scottish country of origin in the brand identities and brand images of premium Scottish textile brands"
First Class BA(Hons) - Heriot-Watt University
Her research interests include brand management, especially online brand experience and the co-creation of online brand identities, and digital marketing.
Associate Fellow of the Higher Education Academy
Member of the Academy of Marketing
Stewart, C. and Davis, A. (2016) Online branding of the offline experience: The importance of corporate branding for experiential events, in proceedings for Radical Marketing, Academy of Marketing Conference 4-7 July 2016, Northumbria University.