Elliot Pirie is an Academic Strategic Lead and programme leader for several Postgraduate courses. His primary teaching actives are in areas such as marketing, consumer psychology, research methods, and international branding. 

Elliot is a Fellow of the Higher Education Academy and is involved with RGU’s Swiss partner programmes in Zurich and Lucerne. He is an external examiner for the University of Hertfordshire’s INTI Malaysian programmes.

Elliot is a member of the ABS Research Institute. His research interests are in: Online consumer behaviour; Use and acceptance of technology in retail; Experiential Marketing and Figurational Sociology