Andrea Peach
First Name: Andrea
Surname: Peach
Position: Visiting Reader
Telephone: +44 (0) 1224 263600

Professor of Craft History and Theory 

University College of Arts, Crafts and Design

Visiting address: LM Ericssons väg 14
Postal address: Box 3601, SE-126 27 Stockholm, Sweden
Phone: + 46 8 450 41 00

Academic Background

  • 2017 PhD, Robert Gordon University
  • 2012 PG Cert, Research Methods (Distinction), Robert Gordon University
  • 1998 MA History of Design, Royal College of Art and Victoria and Albert Museum, London

Research Interests

A craft historian and theorist, interested in exploring the idea of ‘craft’ and the craft object as a cultural commodity and signifier of national identity. The ‘souvenir’ as a cultural signifier, as well as the consumption of souvenirs, is of particular interest. My PhD research specifically addressed the Scottish context in craft history, which has been missing from recent British craft historiographies. Work examines socio-economic and cultural reasons why Scottish craft has evolved differently from the rest of Britain, by considering material culture, souvenirs and the Scottish heritage industry. This inquiry investigates the tension between sustaining indigenous practice and the pursuit of contemporary practice by examining the impact of tourism and public policy on forming attitudes and practices. Current research examines craft as a therapeutic and healing activity, as well as craft in a feminist context.

Professional Memberships

  • 2000-Present: Member of the Scottish Society of Art History
  • 1998-Present: Member of the Design History Society
  • Senior Fellow of the Higher Education Academy 2019


Peach A., (2019) Far Out Craft, Craft Entrepreneurship, Rowman and Littlefield International: London (forthcoming)

Pedersen S, and Peach A, (2018) Highland Romance or Viking Saga? The Contradictory Branding of Orkney Tweed in the Twentieth Century. Journal of Design History, December 2018.

Peach A, (2014) Contemporary Craft and Cultural Sustainability: A Case Study of the Scottish Craft Centre 1970-1990. Making Futures 3 [online journal] Interfaces Between Craft Knowledge and Design: New Opportunities for Social Innovation and Sustainable Practice. Plymouth College of Art, (3), July.

Peach A, (2013) What Goes Around Comes Around – Craft Revival, the 1970s and Today, Craft Research, Intellect, 4(2), November, pp. 161-179.

Peach A, Crafting Revivals? (2013) An Investigation into the Craft Revival of the 1970s. Can Contemporary Comparisons be Drawn? Published symposium proceedings for Ideas of the Handmade: Histories and Theories of Making, Craft Scotland and Edinburgh College of Art, available online.

Peach A, (2012) Contemporary Craft and the Commodification of National Identity in 1970s Scotland – What can be learned from Cultural Policy? Making Futures: The Crafts as Change-Maker in Sustainably Aware Cultures, (2), Plymouth College of Art.

Peach A, (2007) Craft, Souvenirs and the Commodification of National Identity in 1970s Scotland. Journal of Design History, Oxford University Press, Oxford, 3(20), pp. 243-257.