Andrew Martin
Title: Dr
First Name: Andrew
Surname: Martin
Position: Senior Lecturer
Telephone: +44 (0)1224 263036
Linkedin: LinkedIn Icon

Duties and Responsibilities

Andrew Martin is senior lecturer and is Director of the Scottish Centre of Tourism (SCoT). The Centre has achieved national recognition for its research involving the investigation of skills shortages in the tourism/hospitality industry and entrepreneurship related to tourism small business enterprises (SMEs). Andrew continues to be involved in the Regional Hotel Association.

Areas of Expertise:

  • General tourism issues
  • Hotel & hospitality impacts on the economy
  • Tourism strategic development & marketing
  • Low cost carriers

Academic Background

Andrew has extensive experience of working in the hospitality industry including: leisure club openings, as an HR Manager for a group, and General Management positions with Marriott/Swallow Hotels. He also has practical experience of developing people, demonstrating how this can influence bottom line profit. He is actively involved with the private sector, believing that effective public-private partnerships are the way forward for the industry.

MBA, BA, Pg Cert Tertiary Level Teaching, Pg Cert Research Methods

Research Interests


Whisky Tourism

Current Research

PhD: Research into the role of Hotel General Manager


Three ESF projects circa £1.2M

Lead on SEEKIT project for Mountain Innovations

Consultancy and income generation for Scottish Enterprise and a number of private sector organisations.

Professional Memberships

Director and Board Member of Portsoy Community Enterprise

External / Professional Roles

Vice Chair Aberdeen City and Shire Hotel Association

External Examiner with Napier University

External Examiner Birmingham University

Past Chair of Moray Tourism Development

Past Trustee of Grampian Transport Museum


MARTIN, A., RODAN, P. and NASH, R., 2020. Women's participation in leisure cycling: a Scottish perspective. In: D.C. Alvira and J. Raya-Gonzalez, eds. An essential guide to sports performance. Hauppauge, NY: Nova Science Publishers.

MARTIN, A., 2019. Cycling in Scotland – female barriers to entry. Proceedings of the Seventh International Adventure Conference. 17-21 June 2019. Castle Douglas: Adventure Tourism Research Association. Unpublished conference paper

MARTIN, A., NASH, R. and RODAN, P., 2018.  Women's participation in leisure cycling: a Scottish perspective. THE INC 2018: Tourism, Hospitality & Events in a Changing World, Buxton, 26-28 June.

MCFARLANE, K., MARTIN, A. and NASH, R., 2017. An investigation into the development of Aberdeen as a leading leisure destination. In: A. TAVIDZE, ed. Progress in economics research. Volume 38. New York: Nova Science Publishers. pp. 75-106.

Nash, R., Martin, A., Pearce, A., and Sale, A. (2016) What motivates students to study abroad? A comparison of Australia and Scotland’s academic tourism sector. Journal of Hospitality Application and Research. Vol 11 (1).

KNOBLICH, S., MARTIN, A., NASH, R. and STANSBIE, P., 2O15. Keys to success in Social Media Marketing (SMM) – prospects for the German airline industry. Tourism and Hospitality Research published 27 October 2015.

Hunter, E, Martin, A. and Nash, R. “Scottish Cruise Tourism, the Strategic Development of the Sector. In: Progress in Economics Research. Volume 31. Ed. Albert Tavidze. New York. Nova. 2015. pp 67-91. ISBN: 978-1-63482-502-3

HINDLE, N., MARTIN, A. and NASH, R., 2015. Tourism development and the backpacker market in Highland Scotland. Tourism and Hospitality Research, In press. DOI 10.1177/1467358415578471    Sage.  Print ISSN: 1467-3584  Online ISSN: 1742-9692

NASH, R., MARTIN, A., RUXTON, L, and STANSBIE, P. (2014). Large-scale tourism development: An investigation into the likely impacts of the proposed Trump Golf Scotland development. In W. D. Nelson (Ed.), Advances in Business and Management, Volume 6 (pp. 119-137). Hauppauge, USA: Nova Science Publishers, Inc. ISBN: 978-1-62948-730-4

Davis, A., and Martin, A. (2014) Festival Place or Place of Festival? The role of place identity and attachment in the festival environment, in proceedings for Marketing Dimensions: People, Places and Spaces, Academy of Marketing Conference 7-10 July 2014, Bournemouth University.

COCKBURN, D., DEVECI, G., DONALDSON, B., GRAY, D., HARRIS, P., LAING, R., MCCLEAN, D., MARTIN, A. and OWEN, A., 2013. Regenerating Aberdeen: a vision for a thriving and vibrant city centre. [online]. Aberdeen: Robert Gordon University. Available from:

Nash, R., Martin, A., Ruxton, L, and Stansbie, P. (2013) Large – Scale Tourism Development: An Investigation into the Impacts of the Proposed Trump Golf Scotland Development, in proceedings for CAUTHE Conference, Lincoln University New Zealand, 12-14 February 2013.

Martin, A., Nash, R., and Koch, J. (2013) Overview of perceptions of German wine tourism from the winery perspective. International Journal of Wine Business Research Vol.5 Issue 25.

Martin, A., Hindle, N., and Nash, R. (2013) Unpacking Backpackers motivation for visiting the Highlands of Scotland, in proceedings for Active Countryside Tourism conference, Leeds Metropolitan University, 23-25 January 2013.

Martin, A., and Barth, K. (2013) Resident perceptions of sport mega-events: A host community perspective of the Commonwealth Games in Glasgow 2014. Event Management, an international journal. 17 (1).

Nash, R., Martin, A. and Stansbie, P. (2012) An evaluation of the potential to develop in-bound tourism to Northeast Scotland using ancestral tourism, in proceedings for Destination Branding & Marketing IV conference, Cardiff Metropolitan University 5-7 December 2012.

Atorough, P., and Martin, A. (2012) The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. Journal of Place Management and Development. Vol. 5 Issue1.

Nash, R., Martin. A., and Ruxton, L. (2011) Large – Scale Tourism Development: an Investigation into the Likely Impacts of the Proposed Trump Golf Scotland Development, in Tourism: Developments, Issues and Challenges, Michalic, T. and Gartner, W.C., eds. Nova Science Publications, Chapter1, pp. 1-20

Nash, R., Martin, A., Dalkarl, L, Leith, C., and Stansbie, P. (2010) An evaluation of the potential to develop in-bound Japanese tourism to North East Scotland using the Thomas Blake Glover connection. Journal of Tourism Research, Vol.12, Issue 4 July/August 2010, p. 360-374

Pryor, S. and Martin, A., (2010). Whisky and Culture (eds.) Allhoff, F & Adams, M.P. in edited book Whiskey & Philosophy, John Wiley & Sons, New Jersey.

Martin, A. (2010) Lessons from America. Holyrood Magazine, Issue 227, February 2010: 22-25. Edinburgh

Nash, R., Martin, A., and Leith, C. (2008) An evaluation of the potential to develop in-bound Japanese tourism to North East Scotland using Heritage as a marketing hook, in proceedings for International Academy of Marketing conference, Aberdeen, July 2008.

Martin, A., and Pryor, S. (2008) Ritual Consumption at the Islay Festival of Malt and Music, in proceedings for Journeys of Expression VII conference, Reykjavik, Iceland February 29 – 1 March 2008.

Bowden, J., and Martin, A. (2008) The influence of empowerment on organisational success - a case study on flight centre. (ed.) Jauhari, Vinnie in Edited Book Global Case on Hospitality Industry, the Haworth Press, Inc.

Nash R, Martin A, Carney D, Kumaran K. (2006) Wind Farms as Possible Tourist Attractions in  Perspectives on Tourism in Nordic and Other Peripheral Areas. CABI Publishing. London

Martin, A. and McBoyle, G. (2006) Scotland's Malt Whisky Trail: a successful public-private tourism marketing partnership. International Journal of Wine Marketing, Vol.18 No. 2: 98-111.

Martin, A., Mactaggart, D. and Bowden, J. (2006) The barriers to recruitment and retention of supervisor/managers in the Scottish Tourism industry. International Journal of Contemporary Hospitality Management, vol 18, number 5.

Martin, A. and Davies, S. (2006) An evaluation of the language skills in Scottish Hotels. Journal of Hospitality, Leisure, Sport & Tourism Education, Vol 5, No 1.   
Martin, A. and McBoyle, G. (2006) Scotland’s Malt Whisky Trail: Management issues in a public-private tourism marketing partnership, in proceedings for CHME conference, Nottingham, 10-12 May 2006.

Martin, A. and Davies, S. (2004) Language skills present in Scottish Hotel reservation staff. In Proceedings of Tourism – State of the Art 2, Strathclyde University, Scotland, June 27-30, 2004.

Mactaggart, D., Martin, A. and Davies, S. (2004) A self-evaluation study of skills present in owner/managers in the Scottish tourism industry. In Proceedings Tourism – State of the Art 2, Strathclyde University, Scotland, June 27-30, 2004. 
Martin, A. and Bowden, J. (2004) Case Study: Empowerment in Flight Centre. In Journal of best practice, Failte Ireland – The national Tourism Development Agency.

Nash, R. and Martin, A. (2003) Tourism in Peripheral Areas – the challenges for Scotland, International Journal of Tourism Research, Vol 5, pp.161-181.

Nash, R., Kumaran, K., Martin, A. and Carney, D. (2003) Windfarms as possible Tourist Attractions. In Proceedings of Conference - Perspectives of Tourism, Umea University, Sweden.

Martin, A., Nash, R., and Mactaggart, D. (2001) Tourism as an engine of Economic Development, paper presented at Scottish Forum for Modern Government conference, Aberdeen, January 2001. 
Nash, R. and Martin, A. (2001) Oiling the Future? Tourism in Peripheral Areas – the challenges for North-east Scotland. In Proceedings at Conference: New Directions – managing Rural Tourism and Leisure, Scottish Agricultural College, Ayr.

Martin, A. and Haugh, H., (2000) The Malt Whisky Trail: the Tourism and Marketing Potential of the Whisky Distillery Visitor Centre .International Journal of Wine Marketing, Vol 11, No 6:42-52.

Martin, A. (1997) An Analysis of the Management Qualities of Practicing Hotel General Managers Paper presented at 6th Annual Hospitality Research Conference, April 1997.

Nash, R., Martin, A. and Carney D. (1997) Tourism in Peripheral Areas: an analysis of Tourism provision in the Grampian region of Scotland, Sheffield Hallam University.

Media Coverage

Recognised as “expert” fielded by Robert Gordon University as a media contact for all matters relating to Tourism and Hotel industry.