Profile

Title: Miss
First Name: Helen
Surname: Dargie
Position: Course Leader for MSc Digital Marketing
Telephone: +44 (0) 1224 263177
Email:

Helen is the current programme leader for the MSc Digital Marketing course within the Creative and Cultural Business School at RGU. Helen teaches on a number of postgraduate and undergraduate degree programmes in the areas of digital communication, marketing strategy and social media.

Duties and Responsibilities

Helen has experience of teaching and supervising on a number of undergraduate and postgraduate course programmes including Digital Marketing, Fashion Management, Events Management, International Tourism and Hospitality Management.

Helen has also been involved with RGU’s Swiss partner programme in Lucerne.

Academic Background

Helen is currently completing a PhD in the area of Digital Marketing.

Other qualifications include: PgCert Research Methods (Distinction), FHEA, MSc Digital Marketing (Distinction), First Class BA (Hons).

Research Interests

Helen's main area of research focuses upon the development of blogs and social channels, influencer marketing, online consumer behaviour and digital technology. Additional research interests include: online media sponsorship and advertising, electronic word of mouth, online trust and credibility.

Current Research

Helen is currently completing her PhD in digital marketing. 

Professional Memberships

Helen is a Fellow of the Higher Education Academy (FHEA). 

Publications

RGU’s School of Creative and Cultural Business is the first university to receive accreditation from the Scottish Innovative Student Award Scheme. A number of contemporary modules have received awards from the scheme, including Strategic Digital Communications, for which Helen Dargie is the module coordinator.

Read more about the accreditation