|Position:||Academic Strategic Lead|
|Telephone:||+44 (0)1224 263820|
Duties and Responsibilities
Izzy Crawford is a senior lecturer in Communication, Marketing & Media and is Subject Leader for Public Relations, Media and Journalism. Corporate communication and public relations are her main areas of teaching and she worked in the communications industry for eleven years, joining RGU in July 2005.
Izzy holds the Chartered Institute of Public Relations professional diploma and an MA (Hons) in Social Science from The University of Glasgow. She also holds the postgraduate certificate in Higher Education Learning and Teaching and is currently undertaking a PhD.
Her primary research interest involves employee engagement strategies within Scottish Higher Education and how they integrate emerging corporate communication theory.
Internally funded research on behalf of Robert Gordon University – investigating stakeholder perceptions of the university’s communication strategy
Externally funded research (£30k) on behalf of major energy company – investigating stakeholder perceptions of CSR
Fellow of the Higher Education Academy
Accredited Member of the Chartered Institute of Public Relations
External / Professional Roles
Peer Reviewer - International Marketing Trends Conference
MCDONALD, J.; CRAWFORD, I., (2012) Inter-Organisational Post Crisis Communication: Restoring stakeholder confidence in the UK Oil industry safety regime following two helicopter incidents, Corporate Communications: An International Journal, Vol. 17 Iss: 2
CRAWFORD, I., (2015) RGyoU Listening? Stakeholder Communication and the Digital Interface: A Case Study of a Scottish University. Robert Gordon University: ABS 50 Conference
CRAWFORD, I., (2014) RGyoU Listening? Stakeholder Communication and the Digital Interface: A Case Study of a Scottish University. Universita Ca Foscari: 13th International Marketing Trends Conference
CRAWFORD, I., (2009) Vote YES now for interactive technology in lectures: a study of the classroom response system. University of Stirling: CIPR Public Relations Conference
SULAIMAN, A. (2013) Public Relations Policy, Planning and Strategy 2nd ed Introduction, London: Intellectual Publishers ISBN 978-978-48540-0-9
CRAWFORD, I., (2013) RGyoU Listening? Stakeholder perceptions of communication and recommendations for enhancement. Aberdeen: Robert Gordon University (commissioned by Robert Gordon University)
CRAWFORD, I.; PIRIE, E., (2007) Corporate Social Responsibility in Developed Economies, Aberdeen: Robert Gordon University (commissioned by Total E&P UK)