Cameron Craddock
First Name: Cameron
Surname: Craddock
Position: Senior Lecturer and Course Leader - BA (Hons) Communication Design at Gray’s School of Art
Telephone: +44 (0)1224 263621

Research / Professional Practice Activities

Principal Investigator and Co-founder of Streetsport, a design intervention and social inclusion initiative based in Aberdeen

Main Subjects / Areas of Interest

  • Communication Design
  • Design in Society
  • Design Intervention
  • Diversionary Tactics
  • Social Innovation
  • Designing out Crime
  • Community Engagement
  • Wellness and Health Promotion

Research Activity

Cameron's research activity has focussed on socially oriented design initiatives; exploring the role of the designer in reducing crime and anti-social behaviour whilst encouraging wellness, health promotion and social integration. Through the application of design methods and processes he has been looking at ways in which designers can apply their skills to beneficial use both in terms of intervention, inclusivity and the local community.

He is Co-founder of Streetsport, a ‘diversionary tactics’ and ‘social innovation’ initiative that enables and facilitates strong collective partnerships between academics, industry, local authorities and activity agencies. Working in association with Police Scotland; Aberdeen Safer Communities Trust and RGU SPORT, Streetsport has served as a vehicle of engagement that uses sport and other creative activities to divert and distract disaffected youths from the pressures and often challenging circumstances within their communities thereby effecting reductions in crime and anti-social behaviour.

The project deploys temporary mobile activity arenas into a number of locations throughout Aberdeen city, taking activities directly to youths within their own communities. The locations often fall within seven priority neighbourhoods reported by the Scottish Government as being in the 15% most deprived areas of Scotland (Scottish Index of Multiple Deprivation 2009).

The initiative has had a measurable impact with levels of participation in excess of over 6,000 youths on an annual basis and in some instances a 80% reduction in complaints of youth anti-social behaviour.

Streetsport has a range of aims and objectives and the initiative has also been recognised locally and nationally with awards and nominations.

Find out more about Streetsport