Neil Connon
Title: Dr
First Name: Neil
Surname: Connon
Position: Senior Lecturer
Telephone: +44 (0)1224 263024
Linkedin: LinkedIn Icon

Duties and Responsibilities

Dr Neil Connon is a senior lecturer in the School of Creative and Cultural Business. He is the International Development Lead/CCB and is the Link Coordinator for our Swiss programmes with our partner institution BHMS in Lucerne.

Neil teaches on issues relating to Ethics, Technology & International Business across a number of Schools in RGU.

Academic Background

PhD topic: Small to medium enterprise use of internet-based technology.

Research Interests

Adaptations of the Technology Acceptance Model relating to b2b business.

Business ethics in general and digital business ethics.


KTP with Aberdeen & Grampian Chamber of Commerce, commencing February 2011. 


Connon, N., 2010 'Barriers to Adoption of Internet Procurement by SME Retailers' [European Institute for Retailing and Services Studies (EIRASS) Conference, Istanbul, July 2010]. 

Connon, N., 2010 'Internet retail: The development, growth and future of online shopping', Aberdeen Business Journal, 2010.

Connon, N., 2008 'The UTAUT Model In The Case Of Internet Procurement By SME Retailers', [The Academy of Marketing Conference, Aberdeen, Scotland, July 2008].

Connon, N., 2008 Improving postal questionnaire response rates, The Marketing Review, Volume 8, Number 2, Summer 2008, pp. 113-125.

Connon, N., Thyne, M. and Deans, K., 2007. 'Corporate travel procurement: the client/agent relationship', Journal of Customer Behaviour, Volume 6, Number 1, March 2007 , pp. 93-108(16).

Connon, N and Thyne, M. 2004 'Serving the business travel client in an online environment'.
[European Institute for Retailing and Services Studies (EIRASS) Conference, Prague, July 2004]. 

Forbes, E, Connon N. and Turnbull A. 2004 'A critical analysis of current promotional strategies undertaken by golf clubs in the Grampian region of Scotland.' 
[Paper presented at the 2004 Academy of Marketing Annual Conference, University of Gloucestershire].

Connon, N. and Thyne, M. 2002. An analysis of the impact that the Internet may have on business travel procurement, 
[European Institute for Retailing and Services Studies (EIRASS) Conference, Heidelberg, August 2002].