|Telephone:||+44 (0)1224 263012|
Duties and Responsibilities
Pauline Bremner is a lecturer in Retail and Fashion Management. She is currently the Head of Year of Stage Four Fashion Management and a member of the Programme Management Team for Fashion and Marketing Management, a Senior Fellow of the Higher Education Academy and a Chartered Member of the Institute of Personnel Development. Teaching lies in the areas of Omni-Channel Fashion Logistics, International Fashion and Retailing, Fashion/Retail Strategy and Fashion Retailing. She coordinates a number of modules at undergraduate and postgraduate level.
During her time here she has completed an MBA in Retailing with Stirling University which culminated with an extensive piece of research examining consumer perceptions in Menswear Fashion. Following that she embarked upon the PG Cert in Research Methods awarded with distinction prior to aiming for her PhD. Her PhD by research, which examined the gift-giving of toys to children from adults was awarded in 2015. Read more via openair.
She completed her Hotel Management Studies at Dundee University before joining Forte Roadside Catering as a Restaurant Manager. After a two year spell she moved North to join Aberdeen University's Residential and Catering Services Department whilst continuing studies for a Postgraduate Personnel Diploma. From there she joined Robert Gordon University as a lecturer, teaching in a range of subject areas such as Accommodation Management, Customer Service/Relations, International Retailing and Retail Distribution and Logistics. She now focuses on Fashion and Retail areas for the Fashion Management Degrees, whilst actively enhancing her research profile.
- Gift-giving to children, in particular toys - with consideration for consumer socialisation, consumerism, motivations in gifting and Christmas and Birthday
- Internationalisation of fashion/retail companies - with consideration for flagship stores, adaptation, branding and what is being internationalised
- Customer service within retail/service industries - with consideration for service gaps in menswear fashion
- Localised retailing in Aberdeen and how it is developing
RGU Enhancement Award of £500 for a project examining the transition of fashion students out of university into the workplace. This project went on to be presented at the 3rd International QAA conference in Glasgow.
Member of the Academy of Marketing
Member of the Chartered Institute of Personnel Development
Senior Fellow of the Higher Education Academy
Member of the Editorial Advisory Board for the Young Consumer Journal
External / Professional Roles
Pauline has written open learning materials in Managing Customer Relations for National Air Traffic Services and Vetco and delivered workshops to the enrolled cohorts. Past roles have included being Course Leader for Retail Management and External Examiner for the BA Honours in Retail Management at Glasgow Caledonian University. She has been an external panel for validation of course at John Watt College. She presently sits on the Editorial Advisory Board for the Young Consumer Journal, acts as a reviewer for the Journal of Retailing and Consumer Services, has guest reviewed several papers for the European Journal of Marketing as well as presented, chaired and reviewed for a number of international conferences. Pauline is currently the External Examiner for the BA Honours in Retail Management at Bournemouth University.
Bremner, P. A. M. (2018). The gap between degree outcomes and employability skills Using scholarly enquiry to aid in future teaching practice, DELTA Learning and Teaching Conference, Future Work, Future Graduates: Forging the Link, Aberdeen, Robert Gordon University
Bremner, P.A.M. and Laing, A. (2017). Libraries and book retailers working together: Towards a model of partnership and engagement. Library and Information Science Research (under review).
BREMNER, P. A. M., (2017), Are we making our fashion graduates ‘work ready’? Considering the transferability of skills by students transitioning into the workplace. Student transitions navigating the student journey. DELTA, Robert Gordon University
BREMNER, P. A. M., (2017). From fourth year to the outside world: Are we making our fashion graduates ‘work ready’ – are their skills transferable into the workplace? 3rd International Enhancement in Higher Education Conference: Inspiring excellence – transforming the student experience, Glasgow.
Bremner, P. A. M., (2008). And they say don’t work with children. Reflective Marketing in a Material World, Academy of Marketing Conference, Robert Gordon University. Aberdeen.
Bremner, P. A. M., (2008). Gift giving to children at Christmas and birthdays. Reflective Marketing in a Material World, Academy of Marketing Conference, Robert Gordon University. Aberdeen.
Bremner, P. A. M, Hamilton, M. and McLennan, K., (2006). Impulse shopping in convenience stores does gender make a difference? In the Proceedings of 12th Eirass Conference, Budapest, July.
Bremner, P. A. M. and Rajagopal, V,. (2004). Customer Service Does It Matter?: A Comparison Between UK And Non-UK Consumer Perceptions of Service Attributes of UK Grocery Retailers. In the Proceedings of 8th International Conference on Retailing and Commercial Distribution, Teaching and Research Issues, University of the Arts, London, 30th June - 2nd July, pp. 12.
Bremner, P. A. M. and Freathy, J. P., (2001). Are We Being Served?: Consumer versus retailers perceptions of customer service expectations within selected menswear stores. 10th International Conference for the European Association for Education and Research in Commercial Distribution. (EAERCD), Tilburg, June 2001.
Book Reviews Completed
Fashion Logistics authored by Professor John Fernie and Professor David Grant
International Retailing – authored by Professor Alexander and Professor Doherty
Conference session chair
Academy of Marketing Conference 2008, Marketing in a Reflective World, Robert Gordon University. Aberdeen.
Conference paper reviews
2004 British Academy of Management conference. UK.
2006 The 9th International Conference on Retailing and Commercial Distribution Teaching and Research Issues. Budapest.
2008 Academy of Marketing Conference 2008, Marketing in a Reflective World, Robert Gordon University. Aberdeen.
2017 The 3rd International Kids and Retailing Colloquium Conference. France.